We are all wondering how certain girls do it. Do what? Look pretty and put together in every occasion, every day, every minute. Well, I know I do. So I asked my friend, Dana Persia, the owner of Beautiful Brides Philly. Dana is not only a professional stylist, skincare expert and makeup artist, she is a seasoned businesswoman. And she does it all!
When did you know a career in beauty was for you?
When after spending over 20 years in the corporate arena, I realized that I wasn’t living my “authentic self” and doing what I was passionate about. In 2006, I decided to launch my business and never looked back.
Today’s woman is busier than ever. What is the easiest/quickest way to turn a day/work look into something that works for night out?
I call it “adding and subtracting.” While it may require a little planning ahead, packing a few things into your tote bag before heading to the office can keep you going on through the night. Try a glittery clutch bag, red platform heels or a pair of great dangling earrings. Try replacing the tailored blazer with a black sequined cardigan. As for makeup, try a smokey eye with a nude, shimmery lipgloss or if all else fails, break out the red lipstick!
What are your favorite Fall/Winter 2011 beauty trends?
I absolutely LOVE all the leggings and tunics. The trick is to stick with black or dark gray for the bottom half for the most flattering silouette. Tunics can be belted or not–just find the cut and style that works best for your body type. Top the look off with your favorite pair of knee-high boots or booties.
Some trends can feel a bit out-there for the average woman. What are some comfort-zone-friendly ways to rock the latest trends?
So back to our tunics and leggings. What looks great on a woman who is 5″9, 120 pounds may not look the same on someone like myself who is 5’4″ and has, well, let’s say a more curvy figure. For those of us not built like a fashion model or who are over the age of 30, the trick is to find tunics that cover the bottom and come to almost mid-thigh. Stay away from loud bold prints choosing solids like plum, peacock blue and deep red. Pair with high-heeled boots for optimum lengthening and height.
What three makeup item should no woman leave home without?
1) A great concealer. Find one that works with your skin type as some may be too dry, showing fine lines and wrinkles or too oily causing creasing and making eye makeup run; 2) a lipstick or lipgloss in a color that you can wear on any average day (pump it up a few shades for evening wear); and 3) a decent set of makeup brushes (eyes, face, foundation, etc.), as it makes a huge difference in the application.
If those words of advice triggered any more questions, feel free to put them in the comment section and I’ll make sure to ask Dana. And for all the brides to be, make sure to Like Beautiful Brides Philly’s Facebook Page or to follow Dana on Twitter @BridesPhilly.
